Advertising your coupons. It is important to attract new customers and retain old ones.
We suggest advertising a coupon in any amount (ex. 5% off, $10 off all OTC products, etc. Make sure to have a disclaimer about it not applying to Rx). You can place it in the local paper, Groupon, or local coupon mailer.
You can even print copies and place it in each prescription bag, chances are if your current client can't use it they will pass it on to a neighbor.
You can also get products like water bottles with your custom label on it and pass one out to each customer that walks in.
More details on page 82 of: The Independent Pharmacists Survival Guide by Gary Ellis
MEMBERS RECEIVE A COMPLIMENTARY COUPON TEMPLATE, email us for your copy. firstname.lastname@example.org
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.