Marketing tip of the week!
Do you know the 15 most important materials needed for opening your store (not gov’t regulated) here are the 1st 5: Webpage, Business Cards, Letterhead, Envelopes, Return Labels
Details on pg. 38: The Independent Pharmacists Survival Guide by Gary Ellis www.amazon.com/dp/B0150GZY8Q
Do you have the following forms in your store ready for evaluation by any health plans or audits? We suggest keeping them in a binder that's filed and updated. If you are audited do not allow the auditor to sit in your store and do not provide them with the chair or table, they can find a place outside to do the audit. If your binder is updated and ready to go it will help minimize the amount of time they need to be in your store.
Necessary forms (details found on page 35 of The Independent Pharmacists Survival Guide by Gary Ellis) Federal/DEA license, CURES, state license, sellers permit, medicare/medical/Medicaid license, business license, insurance license, malpractice insurance, workers comp insurance & all of your manuals.
Conduct your own business evaluation to see your strengths and weaknesses.
Details on pg. 12: The Independent Pharmacists Survival Guide by Gary Ellis
Save money and time by conducting your own business evaluation to see your strengths and weaknesses. On page 12 you will find all of the forms necessary to do this. Evaluate your store interior, exterior, equipment, wholesaler, maintenance, operations, expenses, etc.
Need some guidance? Please don't hesitate to contact us we are here to help you grow your business and find success in 2016!
Advertising your coupons. It is important to attract new customers and retain old ones.
We suggest advertising a coupon in any amount (ex. 5% off, $10 off all OTC products, etc. Make sure to have a disclaimer about it not applying to Rx). You can place it in the local paper, Groupon, or local coupon mailer.
You can even print copies and place it in each prescription bag, chances are if your current client can't use it they will pass it on to a neighbor.
You can also get products like water bottles with your custom label on it and pass one out to each customer that walks in.
More details on page 82 of: The Independent Pharmacists Survival Guide by Gary Ellis
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Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.