Have you stood back lately to see what curb appeal your store has? Are all of the lights working, are the floors clean, are the windows clean, etc.
Just like you take your car to a mechanic to keep it running, sometimes you need to evaluate the backbone of your business....your wholesaler. Are they meeting your expectations? Are their expectations of you too high? Have they honored your cost of goods? Are you expected to purchase more than you can sell?
Time to think about the necessary evil. The machines that run your business. Computers, Software, Websites. Social Media, etc.
Evaluating the interior of you store, from the customers point of view.
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.