Get a cheap texting phone and send text based refill reminders or pick-up notices. Allow refills to be placed via text
MUST HAVES: on your site. You must include: description of your pharmacy, services/products you offer, contact info., hours of operation, map and driving directions and answers to frequently asked questions.
USE IT! Some customers are looking for a quick answer or to purchase products online.
Offer something special with purchase (reusable shopping bags with your logo, discounts on OTC, free calendar with seasonal coupons in it, etc)
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.