Find out what customers hear from your employees.
Have a friend call the store and rate the employee based on qualities you look for (i.e. friendliness, helpfulness, phone skills, etc.)
Refer to book page 131
What do you use? Have you tried a percentage box: you put in a percentage of the goal product sold in a clear box and at the end of the month the staff divides the cash.
For more information refer to your free eCopy of The Independent Pharmacist's Survival Guide by Gary Ellis page 83
Do you have an employee manual currently?
What information do you have in it, what information do you need in it? If this is all too confusing or time consuming, you're in luck!
For a detailed employee manual refer to your eCopy of The Independent Pharmacist's Survival Guide by Gary Ellis page 156.
How does your staff answer the phone?
Do they announce your specials?
Great example: Thank you for calling XYZ Pharmacy and DME supplies, this week we have a special on ABC vitamins, buy 1 get 1 free, how can I help you?
Need more of an explanation please refer to your free eCopy of The Independent Pharmacist's Survival Guide by Gary Ellis page 83.
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.