Improving your front end-organizing your shelf! Don’t clutter, but do make sure there are at least 3 of each product on the shelf at all times. Burn a candle you have for sale, not only does it make your store inviting but it can help sell the candles.
Details on pg. 110: The Independent Pharmacists Survival Guide by Gary Ellis
Improving your front end with store signage is important. Ask yourself: are my signs legible? Are they up high enough above the isles? Are they simple and easy to understand? If you have windows that are visible from the outside use brightly colored paper to post your weekly specials; it may attract new customers. For more ideas visit, The Independent Pharmacist's Survival Guide by Gary Ellis, page 109
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.