Create a webpage where customers (and potential customers) can order OTC products, refill a prescription, or even place a new prescription.
You can have endless possibilities and potential to sell products. Be sure to pair up with promotional partners in order to expand what you can sell, without having to stock the items.
For more information visit page 71 of The Independent Pharmacists Survival Guide by Gary Ellis
Do you have a webpage?
Is your web address easy to remember, make sure it is short and uses your pharmacy name if possible. Our suggestion is to NOT use your 3rd party provided website (for example if you have Medicine Shoppe, they have a generic site that advertises their business and clients have to search for your pharmacy on there. This is very dangerous because it will list all Medicine Shoppe pharmacies in your community, which for a new client looking for a pharmacy might skip over yours. It is also a very generic site and does not have any customization for you and your business.
You can create your own website pretty inexpensively as well as purchase a domain name. If you need help doing this contact Gary Ellis 877-578-6579 press 2
Strong phone message?
Listen to your phone message, make sure it states your pharmacy name, location, hours & specialty items. Remember your phone message is your 1st contact with some customers and lets them know why it's important to use your pharmacy.
Secondary Marketing Source?
Are you advertising on Facebook, local coupon flyers, at small business connection events (search Meetup for relevant ones in your town). Contact Gary Ellis for secondary marketing ideas or refer to the book
Details on pg. 71: The Independent Pharmacists Survival Guide by Gary Ellis www.amazon.com/dp/B0150GZY8Q
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.