How does your staff answer the phone?
Do they announce your specials?
Great example: Thank you for calling XYZ Pharmacy and DME supplies, this week we have a special on ABC vitamins, buy 1 get 1 free, how can I help you?
Need more of an explanation please refer to your free eCopy of The Independent Pharmacist's Survival Guide by Gary Ellis page 83.
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.