Thank you and birthday cards! Let your customers know how much you appreciate them by sending a thank you card for being a customer or for a script they recently moved to your store. Send a birthday card to show your appreciation, for some patients this may be the only birthday card they receive.
Handwritten is the most sincere because it show you took the extra time to write it, but there are online options as well. You can easily set it up online and a reminder will be sent to you before each special event.
There are many options out there, but we know of 123greetings.com.
Expand upon your marketing knowledge on page 128 of The Independent Pharmacist's Survival Guide by Gary Ellis
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.