Customer Appreciation Day!
Appreciate your customers and show how much you care. Provide snack foods and beverages throughout the time of your event, provide a scratch off or mystery envelope with OTC store bucks and give a percentage off coupon or have event specials on products you need to move off of the shelf.
Don't forget to walk around and socialize giving the customers a chance to meet everyone on the team.
For more tips: Visit The Independent Pharmacist's Survival Guide by Gary Ellis page 85
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.