Create a webpage where customers (and potential customers) can order OTC products, refill a prescription, or even place a new prescription.
You can have endless possibilities and potential to sell products. Be sure to pair up with promotional partners in order to expand what you can sell, without having to stock the items.
For more information visit page 71 of The Independent Pharmacists Survival Guide by Gary Ellis
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.