Improving your front end-organizing your shelf! Don’t clutter, but do make sure there are at least 3 of each product on the shelf at all times. Burn a candle you have for sale, not only does it make your store inviting but it can help sell the candles.
Details on pg. 110: The Independent Pharmacists Survival Guide by Gary Ellis
Jennifer Simms handles marketing and consulting for Independent Pharmacists Network of America, LLC. In this blog members only have access to the weekly marketing tips.